APPLIED QUANTUM STRATEGIC INTELLIGENCE:
Mitsubishi Motors of Japan also employs several strategies to cope with nonlinear disruptive innovation in car manufacturing:
1. Emphasis on Electrification
Mitsubishi has been a pioneer in electric vehicle (EV) technology, launching the i-MiEV, the world's first mass-produced electric vehicle, in 2009. They continue to focus on electrification with models like the Outlander PHEV, a plug-in hybrid SUV.
2. Advanced All-Wheel Drive Systems
Mitsubishi is known for its advanced all-wheel drive (AWD) systems, which combine the power of electricity with their AWD technology to provide a unique driving experience.
3. Focus on Reliability and Performance
Mitsubishi has a long history of developing reliable and high-performance vehicles, which has helped them maintain a strong market presence.
4. Adaptation to Market Needs
Mitsubishi adapts its product offerings to meet the specific needs of different markets, ensuring they remain competitive and relevant.
5. Continuous Innovation
Mitsubishi invests in continuous innovation, including research and development in areas like autonomous driving and connected car technologies.
By integrating these strategies, Mitsubishi Motors effectively copes with nonlinear disruptive innovation, ensuring they remain competitive in the automotive industry.
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