APPLIED QUANTUM STRATEGIC INTELLIGENCE:

Amazon defines leadership through a set of principles that guide how leaders operate and make decisions. These principles are designed to foster a unique culture that supports innovation, customer obsession, and operational excellence. Here are the key principles:

1. Customer Obsession: Leaders start with the customer and work backwards. They work vigorously to earn and keep customer trust.

2. Ownership: Leaders are owners. They think long term and don’t sacrifice long-term value for short-term results.

3. Invent and Simplify: Leaders expect and require innovation and invention from their teams and always find ways to simplify.

4. Are Right, A Lot: Leaders have strong judgment and good instincts. They seek diverse perspectives and work to disconfirm their beliefs.

5. Learn and Be Curious: Leaders are never done learning and always seek to improve themselves.

6. Hire and Develop the Best: Leaders raise the performance bar with every hire and promotion.

7. Insist on the Highest Standards: Leaders have relentlessly high standards.

8. Think Big: Leaders create and communicate a bold direction that inspires results.

9. Bias for Action: Leaders value calculated risk-taking and understand that speed matters in business.

10. Frugality: Leaders accomplish more with less.

11. Earn Trust: Leaders listen attentively, speak candidly, and treat others respectfully.

These principles help Amazon leaders lead effectively and support the company's mission of being Earth’s most customer-centric company, best employer, and safest place to work.